Take up this globally recognized certification from Google – Google Adwords Fundamentals. Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion! You may also be interested in checking out Best Google Adwords Courses.
Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing, and ranking in more detail in Chapter 2.
pCloud Drive — pCloud Drive is pCloud’s desktop application. What it does is that it essentially creates a virtual drive on your Computer and does not use it’s storage too keep your files like Dropbox and Google Drive. What this means is that you can access and use all of your files as if they are on your computer but without them taking any of it’s storage. This is amazing especially for Mac users since the Hard Discs of the newer versions are not upgradeable. Here is a video of me telling how I got 2.7 TB on my 512 GB Macbook Pro Retina.
Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
When starting out, focus on being a generalist. You won’t know what you’re most interested in yet, so building up a general digital marketing skill set will help you hone in on the areas that excite you most. You’ll also be more hireable since a digital marketer who can wear a few different hats is much more useful than one who only knows how to do Instagram ads.