A lot of really awesome tools on this list. A few that I wasn't aware of that I can now add to my arsenal. I've come across a really great tool for anyone that uses a lot of different channels for paid marketing, called Funnel (funnel.io). It eliminates all the tedious time that it takes to aggregate all of your spending data. They currently support integration with more than 400 advertising sources and you can either use their built-in dashboards for analysis or export to a data warehouse, BI tool, or even Google. It's an amazing time saver for anyone who has ever spent an insane amount of time gathering data that seems to be outdated even by the time you've gotten it all together. Might make a nice addition to the list!
The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.
Skillshare is an e-learning website that works on an interesting model where it offers you to access all its 15,000+ courses at almost zero cost. This means that at just $1, you could be learning SEO and Adwords and Affiliate Marketing and various aspects of Digital Marketing within a month at $1. Sounds too good to be true? We say you check it out once and see if it suits you 🙂 After a month you may cancel your subscription so you are not charged any further.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of competitors.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook. You may also be interested in checking out the best Facebook Advertising Course.
Search engine marketing (SEM) is related to SEO in that they both deal with digital marketing outreach on search engines like Google and Bing. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising through a paid media budget. While SEO will help your website traffic increase through natural algorithmic means, SEM earns traffic through the process of purchasing ads on search engines. In the image to the left, you will see a search engine results page that is the result of typing the keyword “digital marketing” into Google. The top four results have a small green box that says “ad” underneath the primary title link. This signifies paid advertising, or search engine marketing, where a brand or business has paid Google to display their ads at the top of the page for that specific keyword.
Algorithms: A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms.
Now that you’ve made it into the novice stage and started trying some initial experiments, it’s time to see what else you could be testing and experimenting with. The goal here is to keep expanding your understanding of the areas of marketing you want to get better at, and again, the only way to do that is to try to apply it yourself as you’re going.