Now that you’ve made it into the novice stage and started trying some initial experiments, it’s time to see what else you could be testing and experimenting with. The goal here is to keep expanding your understanding of the areas of marketing you want to get better at, and again, the only way to do that is to try to apply it yourself as you’re going.
One of the fastest-growing subsets of digital marketing is Product Marketing and Management. Companies are increasingly looking at hiring managers with a specialization in product marketing and this program from Northwestern | Kellog School of Management does justice in preparing you for those roles. Some of the topics covered in the program include strategizing, analyzing opportunities, defining requirements, designing business models, managing growth and partner ecosystem to name a few.

Digital Marketing is an arena with many grey areas between theoretical best practices and practical outcomes. However, it allows you to try your own ideas without blindly following other leaders’ opinions. This is why it is important to try your hand at multiple disciplines like Content Marketing, Social Media, PPC, SEO, Email Marketing, etc. and be accountable for the success or failure of a project. 
User testing services e.g. WhatUsersDo - this platform allows you to test your website remotely with users in their own homes. Users record their screen and audio, so you can see the full experience. You give them tasks to focus the user test. You can then use their tagging tool to collect insights from the video outputs. It's fast, focused research that provides insights to help improve your website

Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.


Leanplum’s new Campaign Composer helps marketers map the customer journey across every touchpoint and build behavior-driven, multi-channel campaigns at the individual level. You can now respond to behavioural triggers through campaigns that span push notifications, in-app messages, email, web push, App Inbox, and the in-app experience. It is the industry’s first and only solution that enables end-to-end user experiences that lead to deeper customer relationships.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.


This step isn’t strictly necessary, but spending some time freelancing can advance your skills considerably. When you’re trying to help another company or person do what you’ve done on your own, it’ll expose areas that you aren’t as familiar with, and can help you round out your understanding of the skill. And if you’re able to find someone you can freelance for who’s more skilled than you are, they can point out areas for you to improve that you might have missed on your own.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.


To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Retailers do this using omnichannel retail analytics. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions.

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If you are wondering how to learn digital marketing step by step, search engine optimization (SEO) should actually be your first pit stop. SEO, in simple words, is the technique to get traffic from organic search results on search engines like Bing and Google. It aims to increase the quality and visibility of a website by having it ranked higher on the search engine results page. 
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
After digital marketing books, videos are the second-best way to know how to learn digital marketing step by step. When you intend to learn online marketing on your own, it is important to seek tutelage from the brightest minds in the digital industry. With an audio-visual aid like videos at your disposal, this learning process becomes all the more powerful. Digital Marketing videos do not only give valuable insights but they also handle questions like what, why and how in a quick and easy manner! 
Another useful digital marketing tool is OptinMonster is a popular email subscriber list building tool that is used by many WordPress bloggers and website owners to build their subscription lists. With many intriguing email opt-in templates, OptinMonster provides you with an easy to use interface and allows you to create converting email opt-in forms.
When it comes to inbound marketing, social media marketing (SMM) holds a place of pride. It uses social media platforms like Facebook, Twitter, and Instagram to generate leads and attract clients. SMM doesn’t just equip you to write witty tweets and status updates but it also helps you build a dedicated audience, understand what they lik,e and engage with them on a regular basis.  
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