This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing. The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course. For Product Managers out there, do have a look at some of the best Product Management Certification.

Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of competitors.
Once you’ve found your sandbox, you can narrow down the stack you want to apply to it. As I mentioned in my Wiki Strategy article, it helps to be very focused in your growth channels, so if you said “social media” before, try picking just one social media channel to put most of your focus on. For ads, pick one platform (Facebook or Google) and focus on that. You can always expand your channels later, but if you try to do everything at once in the beginning, you’ll burn yourself out.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This, in turn, disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[43] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[44] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[43]
Digital Marketing is an arena with many grey areas between theoretical best practices and practical outcomes. However, it allows you to try your own ideas without blindly following other leaders’ opinions. This is why it is important to try your hand at multiple disciplines like Content Marketing, Social Media, PPC, SEO, Email Marketing, etc. and be accountable for the success or failure of a project. 
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
Tailwind allows you to schedule content to Instagram and Pinterest. This top digital marketing tool stands out as being one of the top options for managing your Pinterest account. It automatically repins posts for you using an optimal posting schedule you create based on your specific audience engagement, virality, and traffic. If your business is active on Pinterest, Tailwind is an ideal option for building your following and getting your pins shared.

2. In case you are already working and are simply looking to imbibe some digital marketing values and practices into your current line of work, self-study should automatically become your one-stop solution. You can just take free courses available online or go through digital marketing videos in order to understand and apply basic marketing concepts. 


Your target market: SEO is not meant to garner as many web traffic as you can to sell your items. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Fine tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations on these factors.
Content research and curation are often the most difficult and tedious processes of content marketing, and Frase—although it’s a relatively new tool— has assisted me so much in these processes. With Frase, I can focus on actually creating the best possible content that is better than my competitors instead of spending my energy on the research process.
If you are searching for the best way to learn digital marketing, you will have to gain an in-depth understanding of web analytics. Analytics helps you understand what the customers actually feel after they have been through your website. By studying such consumer behaviour, you can make suitable modifications and create a webpage that is attractive, efficient and SEO-rich.  
Pricing is fundamental, and you need to carefully consider price points to ensure you can deliver the service but still make a profit. Brand and online reputation will play into this, of course, but most of us are not Apple — so you might be able to pull off being 10 percent more expensive than a competitor if your product is right, but push too hard on the pricing and you will typically lose work.

With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.


Yoast - a very useful and FREE (or freemium) WordPress plugin which analyses page copy in a traffic light signal basis for how SEO friendly the copy is based on keyword density, alt-attributes, SEO titles and Meta descriptions, slug etc. It cannot guarantee ranking, as it in no way affects search engine algorithms, but gives a great estimate of how well your copy is written based on your keyword. This is great to use as a guided SEO editor whilst you write and makes you aware of key on-page SEO techniques you should be utilizing.
Smartling - Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy. 

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Pay-Per-Click (PPC) Advertising: PPC advertising enables you to reach internet users on a number of digital platforms through paid ads. You can setup PPC campaigns on Google, Bing, Linkendin, Twitter, Pinterest, or Facebook and show your ads to people searching for terms related to your products or services. PPC campaigns can segment users based on their demographic characteristics (age, gender etc) or even their particular interests or location. The most popular PPC platforms are Google Ads and Facebook.

Take up this globally recognized certification from Google – Google Adwords Fundamentals.  Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion! You may also be interested in checking out Best Google Adwords Courses.
One of the best ways to learn digital marketing is by learning the art of link building, development, and insertion. When you get other websites carrying similar content to link with your page, you automatically increase the digital authority of your site. More so, this also gives you the opportunity to drive referral traffic and generate sustainable leads.
Social media has a pivotal role – Last but not least, social media is an evolving platform that has changed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will attract more people to your profile, and eventually to your website.
To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[23] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[7] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[24]
Smartling - Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy. 

Skillshare is an e-learning website that works on an interesting model where it offers you to access all its 15,000+ courses at almost zero cost. This means that at just $1, you could be learning SEO and Adwords and Affiliate Marketing and various aspects of Digital Marketing within a month at $1. Sounds too good to be true? We say you check it out once and see if it suits you 🙂 After a month you may cancel your subscription so you are not charged any further.


This is your 2nd lesson and you really need to learn why you should explore Digital Marketing as a subject! I have jotted down 9 reasons in this video. These 9 Reasons are based out of my personal experience and there are some statistics that I have put across from different sources. I will try my level best to keep these video short and crisp, you can always access your emails and watch these videos at your convenience.
Pricing is fundamental, and you need to carefully consider price points to ensure you can deliver the service but still make a profit. Brand and online reputation will play into this, of course, but most of us are not Apple — so you might be able to pull off being 10 percent more expensive than a competitor if your product is right, but push too hard on the pricing and you will typically lose work.

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google's Online Marketing Challenge. It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it's also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
This is your 2nd lesson and you really need to learn why you should explore Digital Marketing as a subject! I have jotted down 9 reasons in this video. These 9 Reasons are based out of my personal experience and there are some statistics that I have put across from different sources. I will try my level best to keep these video short and crisp, you can always access your emails and watch these videos at your convenience.

SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. While social media channels become the hub of activity online in the modern age, this is where consumers engage each other in conversation. Furthermore, it’s also the nerve center of business and brand engagement for large subsets of the population.
Promote product catalog — This type of ad is mainly for people that own big store. This a basically Dynamic Remarketing Ads. These type of ads are of the most profitable for marketers because they show to the user the exact product that he was looking at. With these types of ads, you can show the user that right now only for him this product has a discount and most of the times he will buy. Dynamic ads increase the CTR and reduce the cost per purchase! Now you can create customised product catalogue ads by adding color and discounts.
All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.

Clear website and quality content: A user-friendly website, clear navigation, SEO keywords, optimized Meta tags, title tags, and balanced keyword density in the qualitative, relevant, and consistent content are the main aims. Each page should be built around the keyword themes, with unique and non-plagiarised content. There should be no keyword stuffing as well. “Content is a commitment, not a campaign.”


Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[43] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[43]
Concentrate on mobile-friendly approaches: Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. One thing is clear, mobile overtakes the desktop. So, be sure to open that lane by checking how your website performs on mobile applications. Test your website URL in Google’s Mobile-Friendly test for this.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[41] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[42] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[43] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
In the 1990s, the term Digital Marketing was first coined,.[12] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[13]
Leanplum’s new Campaign Composer helps marketers map the customer journey across every touchpoint and build behavior-driven, multi-channel campaigns at the individual level. You can now respond to behavioural triggers through campaigns that span push notifications, in-app messages, email, web push, App Inbox, and the in-app experience. It is the industry’s first and only solution that enables end-to-end user experiences that lead to deeper customer relationships.
Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
Communigator - CommuniGator's core platform functionality caters to email marketing with automated welcome series, a HTML editor for designing your emails, templates, responsive design, dynamic groups, integration with the leading CRM platforms and so the list goes on. On the marketing automation side they track prospect activity across the web pages they visit on your website and the email content they engage with.
This chapter is focused on benefits of email marketing and how this strategy can help you with overall internet marketing and online promotion. The chapter includes the definition of email marketing, the benefits and different approaches to email marketing, tips and tricks to have in mind when implementing email marketing strategy, as well as recommended email marketing services.
Who is in your target market? – SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!

Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.[74] For instance, a typical digital marketing channel is email. Organization can update the activity or promotion information to the user by subscribing the newsletter mail that happened in consuming. In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.[74]


If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Who is in your target market? – SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Messages — 2017 was the year of introducing chatbots to businesses. Facebook is really trying to be a pioneer in this and so far they are succeeding. This type of ad encourages people to send messages to your business. With the Facebook Messenger SDK, you are able to create a bot which will show users content based on what they have messaged you. For example, you can give them some kind of discount, show them a carousel of products, play them a video etc. If you don’t have a chatbot you will have to chat with the user yourself. This has proven to be a very profitable Ad type for many advertisers.
Our team of 50+ global digital marketing experts has done in-depth research to come up with this list of 15 Best Free Digital Marketing Certifications available online for 2020. More than 55,000 students have already benefited from these free courses, training, and classes. In case you are looking at courses beyond digital marketing, do check out our compilation of Best Free Online Courses. 

We’re going to slightly modify their approach, though. The Bullseye Framework is an excellent tool for finding certain channels to try for your product, but it’s also useful for running experiments within a certain channel. For now, you want to stay focused on your stack, so you can use the Bullseye Framework to run certain experiments within those skills.
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