Nine Digital offers a complete entourage of services for integrated digital marketing solutions. We specialize in search engine optimization (SEO), pay-per click, website design, social media marketing, consulting, insights and analytics and email marketing. Using our digital marketing services, improve your business performance in terms of better lead generation, engagement and enhanced ROI with a more customer centric approach.
Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behavior, customer feedback, or competitor moves. And, impactful digital marketing campaigns also require connecting with your customers at the right time and place. Build companion mobile apps to share contextual content and special offers with your customers on the go.
The reason interactive content will be one of 2020’s top marketing trends is because this level of interactivity in retail is new and original—take for instance, a shoppable Free People ad on Instagram. When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website. This type of ad cuts through the noise, and gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.
The positive impact of implementing these technologies is shown by this case study showing how retailer George at ASDA boosted site speed and advanced customer engagement with PWAs and AMPs leading to 31% increase in mobile conversion since upgrading to PWA, a 1.71X faster site speed and a 32% improvement in click-through rate from organic mobile traffic for top 500 AMP queries plus a 15% increase in page views per visit. Asda has 65% of its visitors on smartphone.
ETF Securities is a small, asset management service based in Australia catering to wealth managers and investors in Europe. Because the service they provide is so complex, the company found where its customers hung out the most -- LinkedIn -- and sponsored paid content on this platform that drives more interest in investments and helps customers make smarter financial decisions.
Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising. For this reason, marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on the social video app TikTok, which took Germany by storm:
“Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team.”
As our CEO, Lee Odden, often says, “everyone is influential about something.” B2B influencer marketing isn’t only always about pairing your brand with a celebrity spokesperson. Influencers can range from popular industry speakers and authors, to boots-on-the ground industry experts and up-and comers. Our unique approach to influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility, and match your brand’s values and those of your prospective clients.
It may not be widely used yet, but by all accounts, visual search is set to become an extremely efficient and popular method of online search. It likely won’t ever surpass text-based searches, but as AI improves more people will certainly start using it. Some mobile phones already have AI implemented in their camera functions that will help speed the use of this technology along.
With DigiFLO®, you no longer have to worry about the execution of collateral orders from representatives within your organization. Your business rules can integrate with the platform to automate your workflow and keep the field informed. New collateral launches are made effortless. Ever-changing documents can be updated in real time. The result – your entire company is always on the same page with your brand message and identity.
The key trend here is the way digital technologies and media offer the opportunities for digital disruption. Yet digital marketing is not always used as a disruptor. As I discuss in my Digital Marketing: Strategy, Implementation and Practice book, digital marketing is more often used for market penetration than new product or market development (these are the classic Ansoff growth strategies). To give you a benchmark, this new CMO Survey research from Duke University Fuqua Business School, Deloitte and the American Marketing Association based on the views of Chief Marketing Officers (CMOs) in large US organizations is useful. It’s interesting since it translates the theory of Ansoff into practice, showing how businesses are mainly investing, but other strategies are significant.
To reinforce a more personalized manifestation of sending engagement-based emails, an obvious direction is resurfacing again: plain text emails. This sends those engagement-based emails in a more individualized and hand-crafted way to the targeted user, which gives a more personalized aspect to the communicated piece. Moreover, because HTML style emails containing detailed graphics may increase the potential for spam, marketers are considering plain texts as alternative ways to minimize this problem. Besides, plain text emails address the need of the user and improve the engagement rate.
Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used the particular location sticker. Additionally, the use of hashtags for places or events have a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.
Many tools now offer more than one service - you'll find that they each have their own USP but it'll get quite expensive if you have subscriptions to every tool available. We recommend having a good selection of free and premium tools to give you a full 360-degree insight into your target audiences search behaviour and making sure your site is fully search engine optimized.