Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
It's important to note that even if a campaign runs over the course of a couple of years, it doesn't make it a strategy -- it's a tactic that sits alongside other campaigns to support a larger marketing strategy. For example, ETF Securities (cited above) hosted a campaign to increase its followers on LinkedIn, using the digital strategy of sponsored content (a form of paid media). This one strategic campaign might be one small part of a larger digital marketing strategy that serves to generate more leads for one of its products or business lines.
It is essentially designing marketing materials (including your website, ads, email campaigns and content) to evoke specific neurological reactions that trigger emotions or responses that are linked to purchasing. You can use this information to optimize your content accordingly and adjust your strategies, improving the effectiveness of your marketing.
Micro-moments are moments when we turn to a device—often a smartphone—to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go. This tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.
For example, say you’re looking for kitchen decoration inspiration and an image attracts your attention. You click on a thumbnail result to get to the “Detail View.” The overall décor is great, but you’re particularly interested in that nice-looking chandelier. Wouldn’t you love to know where you can get one just like it? With Bing Visual Search, now you can.

Display advertising - As the term implies, online display advertising deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Communigator - CommuniGator's core platform functionality caters to email marketing with automated welcome series, a HTML editor for designing your emails, templates, responsive design, dynamic groups, integration with the leading CRM platforms and so the list goes on. On the marketing automation side they track prospect activity across the web pages they visit on your website and the email content they engage with.

GetResponse - GetResponse offers email marketing, webinars, landing page creation and marketing automation. Their email marketing services allows businesses to set up auto-responders, advanced analytics, a/b testing, and forms. You can also plan and build individual customer journeys through their marketing automation, with automation segmentation, basket abandonment, and web event tracking.  
Before I give my view on the more strategic marketing trends, I thought it would be useful to look at changes in tactical priorities that marketers think are important to growing their business. It’s been really interesting to ask this question on our blog and in our research reports over the last few years to see what the most significant trends are ‘across the board’ and how these vary through time.
Micro-moments are moments when we turn to a device—often a smartphone—to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go. This tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.

To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]


Digital marketing efforts can be tailored over time based on performance measurements. You need to figure out what worked and what didn’t, and you need to leverage this data for your next event. Digital marketing doesn’t end when your event is over; it’s a cycle that requires 365-day engagement. If you want to find out where your customers are coming from, analytics will help you decipher what works best across all channels you use. By regularly evaluating the results, you can figure out where your audience is and how to best leverage your communication efforts.
Other tools include Act On, MailChimp, Constant Contact, etc. There are many email service providers and marketing automation services to chose from so it is vital you pick one that is right for your business needs and growth development. We have a comprehensive Email marketing and marketing automation buyers guide to help with the selection process.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Founded in 1995 in Dallas, Texas as DDSEP, we’ve come a long way in 24 years and so has our expertise! We simplify the process with our consultative personal service- where we customize everything to fit your needs from design to distribution. As a Digital customer- benefit from our cutting-edge technology and the convenience of our complete turnkey solutions, all under one roof!
As email marketing is getting smarter, marketers have started to care more about sending emails to subscribers who are active on their lists. For instance, if a contact highly engages with your emails, he should be regularly nurtured with content and updates about your company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email for a certain period of time, he will be considered as a dormant contact and will no longer receive additional emails.
TopRank® Marketing B2B marketing consultants specialize in understanding your customer’s journey from awareness to consideration to purchase. We can help you develop a digital marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.
A lot of really awesome tools on this list. A few that I wasn't aware of that I can now add to my arsenal. I've come across a really great tool for anyone that uses a lot of different channels for paid marketing, called Funnel (funnel.io). It eliminates all the tedious time that it takes to aggregate all of your spending data. They currently support integration with more than 400 advertising sources and you can either use their built-in dashboards for analysis or export to a data warehouse, BI tool, or even Google. It's an amazing time saver for anyone who has ever spent an insane amount of time gathering data that seems to be outdated even by the time you've gotten it all together. Might make a nice addition to the list!
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