Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising. For this reason, marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on the social video app TikTok, which took Germany by storm:
User testing services e.g. WhatUsersDo - this platform allows you to test your website remotely with users in their own homes. Users record their screen and audio, so you can see the full experience. You give them tasks to focus the user test. You can then use their tagging tool to collect insights from the video outputs. It's fast, focused research that provides insights to help improve your website
The positive impact of implementing these technologies is shown by this case study showing how retailer George at ASDA boosted site speed and advanced customer engagement with PWAs and AMPs leading to 31% increase in mobile conversion since upgrading to PWA, a 1.71X faster site speed and a 32% improvement in click-through rate from organic mobile traffic for top 500 AMP queries plus a 15% increase in page views per visit. Asda has 65% of its visitors on smartphone.
Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behavior, customer feedback, or competitor moves. And, impactful digital marketing campaigns also require connecting with your customers at the right time and place. Build companion mobile apps to share contextual content and special offers with your customers on the go.
More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to GlobeNewswire, predictive analytics market size is expected to reach $10.95B in 2022.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[41] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[42] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[43] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
Thanks to startups like Blutag and Jetson, businesses that sell online can now turn their product catalogues into fully fledged voice-enabled marketplaces and let their customers use their existing voice enabled devices to place orders with simple voice commands. This leads to a quick and simple customer experience by getting them to their intended results, fast.
Customer preferences continue to change when it comes to email marketing, and it’s important to keep up. Data analytics along with advanced email automation platforms have resulted in big strides in the personalized email sphere. Anyone who isn’t using these email marketing tools to create unique and super personalized emails in 2020 may get left by the wayside.
We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly.
TopRank® Marketing B2B marketing consultants specialize in understanding your customer’s journey from awareness to consideration to purchase. We can help you develop a digital marketing strategy that helps create easy to find, engaging experiences that inspire action – from joining your social network community to buying your product to referring your brand to peers and social networks.
#3 Marketing automation and email marketing - This is also a perennial feature in our top five and it's no surprise since, like content marketing, it's effective for both B2C and B2B marketing. While some more mature organizations will make improvements through use of AI, other less mature businesses will benefit from improving the relevance and timing of their emails through using rules-based automation and personalisation.
The rise of micro-moments means that marketers must rethink the linear buyer’s journey that follows a set path: awareness, consideration and decision. Today, the customer journey is becoming more of a whirling funnel wherein people think, see or talk about something and then want to learn about it, watch it or buy it, all at an instant. Expectations are high, and patience is low.
Create an effective digital marketing strategy plan by downloading our ready-made Digital Marketing Strategy Plan Template. You can alter the contents present in this plan template so that you can build your very own strategic plan.  Conduct market analysis and discuss the business concepts by editing this template on various devices. Click on that download button now in order to increase your potential to boost sales!
Digital marketing became more sophisticated in the 2000s and the 2010s, when[15][16] the proliferation of devices' capable of accessing digital media led to sudden growth.[17] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[18][19] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[20]
Nine Digital offers a complete entourage of services for integrated digital marketing solutions. We specialize in search engine optimization (SEO), pay-per click, website design, social media marketing, consulting, insights and analytics and email marketing. Using our digital marketing services, improve your business performance in terms of better lead generation, engagement and enhanced ROI with a more customer centric approach.
Datavail is a perfect example of a company that did this successfully. They found a way to build a Monopoly-style game to help connect with their core target market: database administrators. Datavail leveraged data-driven marketing to create and position the game, while collaborating with all departments to ensure they were hitting realistic scenarios and pain points.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[27] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

The world’s most dominant search engine is a sophisticated juggernaut of innovation, finely-tuned to deliver the most relevant, recent and comprehensive results for any user search query. It’s hard to fathom a catastrophic collapse happening any time soon, making it seemingly impossible for any other search engine to give Google a run for its money.


Micro-moments are moments when we turn to a device—often a smartphone—to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go. This tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.

Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]
As our CEO, Lee Odden, often says, “everyone is influential about something.” B2B influencer marketing isn’t only always about pairing your brand with a celebrity spokesperson. Influencers can range from popular industry speakers and authors, to boots-on-the ground industry experts and up-and comers. Our unique approach to influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility, and match your brand’s values and those of your prospective clients.
“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”
According to DuckDuckGo’s general counsel and head of policy, Megan Gray, this model is profitable: “We make a ton of money. We are a privately held company, so I can’t tell you exactly how much we make. But we are subject to the California Consumer Privacy Act (CCPA), which requires at least $25 million in annual revenue, and we are well above that.”
Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used the particular location sticker. Additionally, the use of hashtags for places or events have a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.
Within Facebook, increased use of Messenger is an opportunity. The latest statistics from Facebook show the importance of Messenger: with 1.3 billion people use Messenger every month; 8 billion messages exchanged between people and businesses every month and 78% of people with smartphones using messaging every month. As well as targeted sponsored ads, use of Messenger for conversations is a major trend. Nike has one of the most advanced commercial chat applications and well used implementations I have seen that is worth checking out.
As the total number of active users on these 3 channels combined is 4+ Billion, more businesses are going to expand their customer engagement channels and adopt at least 1 to 2 new messaging platforms in 2020. This will help them effectively communicate with their audience and improve their personalization strategies. This also allows customers who are worried about anonymity to directly reach out to brands and interact using their preferred channel.
Datavail is a perfect example of a company that did this successfully. They found a way to build a Monopoly-style game to help connect with their core target market: database administrators. Datavail leveraged data-driven marketing to create and position the game, while collaborating with all departments to ensure they were hitting realistic scenarios and pain points.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[38] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Datavail is a perfect example of a company that did this successfully. They found a way to build a Monopoly-style game to help connect with their core target market: database administrators. Datavail leveraged data-driven marketing to create and position the game, while collaborating with all departments to ensure they were hitting realistic scenarios and pain points.
It may not be widely used yet, but by all accounts, visual search is set to become an extremely efficient and popular method of online search. It likely won’t ever surpass text-based searches, but as AI improves more people will certainly start using it. Some mobile phones already have AI implemented in their camera functions that will help speed the use of this technology along.

Forbes reports that the company is expected to work with political campaigns in the future. But whether that happens or not, we can be sure that neuromarketing will have a major impact on the future of marketing. The richest consumer data resides in the brain and any tool that helps companies understand the brains of their prospective customers is sure to be worth its weight in gold.
Great job! Digital marketing has become very important for many marketers. Traditional marketing tools cannot handle big data properly. Digital marketing is also much more cost-effective than traditional marketing. CSAT.AI, MaestroQA, ScorebuddyQA, and Salesforce Einstein are some AI tools that combine the best of human intelligence and artificial intelligence to develop digitalized marketing tools that can help in big data analysis in real-time.
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