Whatever your overarching goal is, you need to know how to measure it, and more important, actually be able to measure it (e.g., have the right digital marketing tools in place to do so). How you measure the effectiveness of your digital strategy will be different for each business and dependent on your goal(s), but it's vital to ensure you're able to do so, as it's these metrics which will help you adjust your strategy in the future.

You have one goal—increase campaign performance to win new customers and drive more revenue for your business. Customer behavior provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve overall effectiveness of your campaigns.


Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of competitors.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you've ever put an advert in a newspaper, you'll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.
Make a list of your existing owned content, and rank each item according to what has previously performed best in relation to your current goals. If your goal is lead generation, for example, rank them according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that's converting well.

To reinforce a more personalized manifestation of sending engagement-based emails, an obvious direction is resurfacing again: plain text emails. This sends those engagement-based emails in a more individualized and hand-crafted way to the targeted user, which gives a more personalized aspect to the communicated piece. Moreover, because HTML style emails containing detailed graphics may increase the potential for spam, marketers are considering plain texts as alternative ways to minimize this problem.  Besides, plain text emails address the need of the user and improve the engagement rate.
ETF Securities is a small, asset management service based in Australia catering to wealth managers and investors in Europe. Because the service they provide is so complex, the company found where its customers hung out the most -- LinkedIn -- and sponsored paid content on this platform that drives more interest in investments and helps customers make smarter financial decisions.

Marketers are always looking at ways to spice up their content and appeal to their target audiences. As time goes on, consumers respond more to inbound marketing practices than outbound, which explains why using content to generate sales makes sense in 2020. Unlike static content, interactive content requires visitors’ active participation to get results.

The "sharing economy" refers to an economic pattern that aims to obtain a resource that is not fully utilized.[72] Nowadays, the sharing economy has had an unimagined effect on many traditional elements including labor, industry, and distribution system.[72] This effect is not negligible that some industries are obviously under threat.[72][73] The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.[73]
Several industries like food and beverage, ecommerce, life science and healthcare have started using AI. For instance, many food retailers use big data to determine the best delivery times of their products. This is done by gathering data from different sources such as the weather, road traffic and temperature... Furthermore, big data can help determine the effect of all these factors on food quality.
But to send the right email to the right segment, marketers need to identify all their leads behaviors. If the platforms they are using have limitations to classify their audience into different segments based on their behaviors, they can integrate their tools with other applications that allow them to do that. After all data is determined and different segments are created according to defined criteria, marketers will be able to target their leads more effectively with behavioral-based emails.
Offered by companies that collect and manage complex data for millions of leads and businesses, data enrichment has become more and more important. Marketers use data enrichment to reveal more details about their leads and personalize their approach when attempting to contact them. The great advantages of data enrichment is that it removes any wrong or inaccurate information that companies might have about a specific lead such as his email, phone number or street address.
Great job! Digital marketing has become very important for many marketers. Traditional marketing tools cannot handle big data properly. Digital marketing is also much more cost-effective than traditional marketing. CSAT.AI, MaestroQA, ScorebuddyQA, and Salesforce Einstein are some AI tools that combine the best of human intelligence and artificial intelligence to develop digitalized marketing tools that can help in big data analysis in real-time.
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