There are many elements that come with a great digital marketing plan, so make sure you begin planning your event with the right strategy and implement the right tools well before the event date. We offer a one-on-one, one-hour assessment of your digital marketing plan, and we are also available to answer any related questions and provide advice on how to get started on digital marketing for your event or organization. Feel free to pick our brains. Contact sensov/ event marketing today and see how we can help.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.
For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage:
For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Optimization is not strictly for content; it’s important that you optimize your website as well. Your landing pages need to be user-friendly and straight to the point. If you want to secure as many registrations for your event as possible, for example, you need to make sure that your landing page drives users to that end result. This is where your unique selling proposition, a video or slideshow of images, the benefits of attending your meeting, client testimonials, and a solid call to action all come together.
Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising. For this reason, marketers from a leading gaming company launched their highly successful influencer marketing campaign #Superlord on the social video app TikTok, which took Germany by storm:
#2 Artificial Intelligence and Machine Learning - This is an exciting 'new entry' into the top 5 and suggests that marketers now believe they will see a return from deploying the latest AI tools supporting the many marketing applications for AI we review in this infographic. Within AI, I believe the most popular marketing applications will enhance personalization and marketing automation which brings us to...

TalkWalker Alerts - This is a free alerts tool to help you find versatile opportunities for link building quite easily - for instance if you set up alerts for your brand name or keyword, you’re going to get a list of posts which mention your brand and/or keywords. You’d be surprised at how often people mention you but don’t link to you! After you're done identifying a list of these posts, reach out to the authors and request that they link back to you. You can track mentions on Twitter, blogs, and discussions. 


Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers. Our data-driven approach will help us determine which metrics are most important and what actions we can take to help you convert more customers. Additionally, in order to measure your marketing activities against overarching business goals you must analyze the wealth of data at your fingertips. This data will help you identify successes or inefficiencies, as well as drive future content and planning for website improvements. Our SmartCharts solution helps you not only see a full, real-time picture of your data, but our data analysis team will serve you actionable insights every month to keep those numbers going up and to the right.

For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
Google Keyword Planner - Google offers a range of different tools and analytical platforms to keep data analysists happy - they are never without tools which help you plan, manage and optimize SEM strategies. Keyword Planner can be located within your AdWords dashboard under 'tools'. You can still use it even if you don't invest in AdWords. This is a great tool which allows you see the average monthly search volume for keywords and your average organic position for it. It also allows you to filter keywords by location and set parameters for Google or Google and search partners.
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