Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
As the total number of active users on these 3 channels combined is 4+ Billion, more businesses are going to expand their customer engagement channels and adopt at least 1 to 2 new messaging platforms in 2020. This will help them effectively communicate with their audience and improve their personalization strategies. This also allows customers who are worried about anonymity to directly reach out to brands and interact using their preferred channel.
ETF Securities is a small, asset management service based in Australia catering to wealth managers and investors in Europe. Because the service they provide is so complex, the company found where its customers hung out the most -- LinkedIn -- and sponsored paid content on this platform that drives more interest in investments and helps customers make smarter financial decisions.
Behind every great plan, there is content. But the mantra “build it and they will come” does not apply here. In fact, creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitty who made the cut at CatVideoFest. A content strategy involves planning and includes an editorial calendar, a social plan, engagement effort, optimization, conversion measurement, and more. If you want to ensure that your content gets seen by your target audience, a content strategy is your best bet. So before you sit in front of your computer and start pumping out article after article, you need to figure out who you’re addressing and what you plan to achieve. What are your goals and KPIs? How will you measure success – by gaining visibility? Increased registration at your events? Every marketing effort has to be measured. It is an essential element of any successful digital marketing plan.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives. They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.
That's exactly how the three can work together to help you meet your goal. Of course, it's not compulsory to use all three. If your owned and earned media are both successful, you might not need to invest in paid. It's all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy.
Video also has plenty of SEO-friendly qualities that will help a company rank higher in searches. That will stay true for years to come. In fact, the chances are good that video might even be given more SEO weight in the future. Especially with YouTube being a Google subsidiary. The tech giant definitely wants to drive more traffic towards one of their most profitable ventures.
The rise of micro-moments means that marketers must rethink the linear buyer’s journey that follows a set path: awareness, consideration and decision. Today, the customer journey is becoming more of a whirling funnel wherein people think, see or talk about something and then want to learn about it, watch it or buy it, all at an instant. Expectations are high, and patience is low.
AT&T chose DigitalMarketing.com after an extensive evaluation of a number of agencies in the market. We have not been disappointed with our choice. DigitalMarketing.com has been extremely beneficial to our ongoing strategies in helping us tailor our content and develop our online marketing programs to the level needed to exceed our sales objectives. They are continually looking for ways in which we can improve the return on our business development investment. I would highly recommend them to anyone.
Optimization is not strictly for content; it’s important that you optimize your website as well. Your landing pages need to be user-friendly and straight to the point. If you want to secure as many registrations for your event as possible, for example, you need to make sure that your landing page drives users to that end result. This is where your unique selling proposition, a video or slideshow of images, the benefits of attending your meeting, client testimonials, and a solid call to action all come together.
More and more mature platforms have started to talk about predictive analytics and predictive lead scoring on their blogs and podcasts. This means that a lot of R&D is being made to start offering this capability, not only to the elite F500 but to mainstream small businesses alike. According to GlobeNewswire, predictive analytics market size is expected to reach $10.95B in 2022.
“Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team.”
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.