This is both an opportunity and a worry for marketers. Especially for those that are reliant on Facebook as a way to reach a lot or most of their marketing audience. They will start seeing a steep dive in their ROI as fewer people use the social media platform. It is, however, a great opportunity to begin using up-and-coming social networks before they become popular.
C- Social networking: Interact with online communities by sharing and creating content on Facebook, Twitter, LinkedIn, and other hubs in which your community is present. Posts can be used to promote your brand or event to both niche and broad audiences, gauge what others think about your event, attract new participants, and build relationships with your influencers. You have to make everything you do shareable. And if you want people to share it, you need to make sure they can find it with a simple search and that your content is valuable to your intended audience.

Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[59]
When a visitor lands on your site for the first time, they’ll make up their mind about your security within seconds. If they don’t feel safe, they won’t hang around, which leads to increased bounce rates. Over time, a high bounce rate is bad news for your business, as you’ll slide down in the SERPs when Google realizes that people don’t want to stay long on your site.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[26]
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It's important to note that even if a campaign runs over the course of a couple of years, it doesn't make it a strategy -- it's a tactic that sits alongside other campaigns to support a larger marketing strategy. For example, ETF Securities (cited above) hosted a campaign to increase its followers on LinkedIn, using the digital strategy of sponsored content (a form of paid media). This one strategic campaign might be one small part of a larger digital marketing strategy that serves to generate more leads for one of its products or business lines.
This refers to the digital assets that your brand or company owns -- whether that's your website, social media profiles, blog content, or imagery, owned channels are the things your business has complete control over. This can include some off-site content that you own, but isn't hosted on your website, like a blog that you publish on Medium, for example.
For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.

Before I give my view on the more strategic marketing trends, I thought it would be useful to look at changes in tactical priorities that marketers think are important to growing their business. It’s been really interesting to ask this question on our blog and in our research reports over the last few years to see what the most significant trends are ‘across the board’ and how these vary through time.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
To achieve proper positioning, it's crucial that you are very clear (and reach your audience in the same way) about what your value proposition is and what it entails. In short, it’s why the consumer should choose you and not the competition. You need to know how you’re going to communicate your unique value proposition and how to do so appropriately in the channels where your audience is present (social media, blogs, email marketing, and more).
Smartling - Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy. 
Search engine marketing - Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Tech Republic notes that there have been over 3,800 data breaches within organizations – in 2019 alone! While the hacks at huge companies like Yahoo, Facebook, Equifax and Marriott make the headlines, there are plenty of breaches at smaller firms, too. As a result, just 25% of consumers believe that most companies handle their sensitive personal data responsibly.


For organic search the update to keep an eye on in 2019 is Google’s Speed Update which penalizes slower sites and was released after months of trials. While this will initially only affect the slowest sites, from past experience, we can expect Google will change the weighting on the algorithm to affect more sites that don’t improve their speed within time.
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[23]
Communigator - CommuniGator's core platform functionality caters to email marketing with automated welcome series, a HTML editor for designing your emails, templates, responsive design, dynamic groups, integration with the leading CRM platforms and so the list goes on. On the marketing automation side they track prospect activity across the web pages they visit on your website and the email content they engage with.
User testing services e.g. WhatUsersDo - this platform allows you to test your website remotely with users in their own homes. Users record their screen and audio, so you can see the full experience. You give them tasks to focus the user test. You can then use their tagging tool to collect insights from the video outputs. It's fast, focused research that provides insights to help improve your website
Your digital marketing strategy might incorporate elements of all three channels, all working together to help you reach your goal. For example, you might have an owned piece of content on a landing page on your website that's been created to help you generate leads. To amplify the number of leads that content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, increasing traffic to the landing page. That's the earned media component. To support the content's success, you might have posted about the content to your Facebook page and have paid to have it seen by more people in your target audience.
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The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
The reason interactive content will be one of 2020’s top marketing trends is because this level of interactivity in retail is new and original—take for instance, a shoppable Free People ad on Instagram. When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website. This type of ad cuts through the noise, and gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.
As email marketing is getting smarter, marketers have started to care more about sending emails to subscribers who are active on their lists. For instance, if a contact highly engages with your emails, he should be regularly nurtured with content and updates about your company until he converts into a loyal customer. On the other hand, if a subscriber hasn’t opened an email for a certain period of time, he will be considered as a dormant contact and will no longer receive additional emails.
“Things are looking good. The influence of the top ten looks great and it appears we were even in terms of overall traffic from November to December aside from lower PPC numbers which is what we are attempting to do. Nice work. I am excited to see how things shake out when our busy season starts to really take off. Thanks again to you and the team.”
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Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.[1] Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.[2][3]
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Several industries like food and beverage, ecommerce, life science and healthcare have started using AI. For instance, many food retailers use big data to determine the best delivery times of their products. This is done by gathering data from different sources such as the weather, road traffic and temperature... Furthermore, big data can help determine the effect of all these factors on food quality.
Forbes reports that the company is expected to work with political campaigns in the future. But whether that happens or not, we can be sure that neuromarketing will have a major impact on the future of marketing. The richest consumer data resides in the brain and any tool that helps companies understand the brains of their prospective customers is sure to be worth its weight in gold.
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A lot of really awesome tools on this list. A few that I wasn't aware of that I can now add to my arsenal. I've come across a really great tool for anyone that uses a lot of different channels for paid marketing, called Funnel (funnel.io). It eliminates all the tedious time that it takes to aggregate all of your spending data. They currently support integration with more than 400 advertising sources and you can either use their built-in dashboards for analysis or export to a data warehouse, BI tool, or even Google. It's an amazing time saver for anyone who has ever spent an insane amount of time gathering data that seems to be outdated even by the time you've gotten it all together. Might make a nice addition to the list!

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