For example, running a paid ad campaign requires many components such as a landing page, a form and a lead data platform before delivering the lead to a nurture workflow. Not to mention, analytics and data consolidation needs to be handled externally and requires manual work to put together. This process depends on at least 3 tools communicating with each other as well as tons of redundant work each time they want to launch a new campaign.
SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops.
There are over 30 high quality internationally reputed digital marketing courses available on edX, most of which are absolutely free to audit. That means you can get international quality education online by universities like Wharton, Delft, Galileo, Curtin, University of Washington and other institutions at practically no cost on e learning platform edX. Take courses on Facebook ads, social selling, digital transformation, digital strategy, marketing in a digital world and a host of other subjects on the platform. You may also be interested in checking out the Best Digital Marketing Courses Online.