Owing to its humongous demand, digital Marketing has steadily turned into a foot up on the career ladder, irrespective of which area you are working in. However, this field of marketing is extremely broad. Its components range from graphic design, search engine optimization, and video marketing to web development, content creation, and everything else in between! Gathering knowledge in this arena, therefore, requires a great amount of sincerity, dedication, and passion.
No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.
Moz’s SEO training course is one of the best courses for people who are looking for a very basic introduction to the world of search engine optimization. This course does a fine job in explaining different components of SEO to beginners who possess limited practical knowledge. The entire course is about 3.5 hours long and has nearly 150,000 students registered from across the world.
Keywords -This means that you can target websites or apps that are contextually matched with the keywords you want or have that specific keywords in their content. For example, I want to target articles in websites that are doing Wordpress theme reviews. Then I will choose the option only to show my ads where “best Wordpress themes” is present in the content of the website
The reason he makes it to this list without having a ‘free course’ as such is because the kind of knowledge he shares through his articles and case studies is top notch, and many professionals will swear by it. SEO is such a vast subject that it can be learnt in various ways. What works for someone may not work for you, what works for you may not work for others. But if you need to start getting a feel and flavor of how SEO works and get regular updates about it, then starting reading Backlinko might be a great idea.
In our business, we find that higher-funnel activities like content marketing work best for us in contrast to ads. As an example, we have a piece of content that details 30 small business SEO tips. This generates some good exposure and leads for us. Whereas, if we run search ads, we will get leads, but we are often in competition with other agencies. It also tends to come down to price, and while we are not expensive, there is always someone cheaper.
All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.
One way marketers can reach out to consumers, and understand their thought process is through what is called an empathy map. An empathy map is a four step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation. The final step is to imagine what the consumer will try to do based on the other three steps. This map is so marketing teams can put themselves in their target demographics shoes. Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website. One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on. This uses the information gathered from other analytics, and then creates different predictions of what people will do so that companies can strategize on what to do next, according to the peoples trends.
Review: This program has changed and evolved my perspectives about Digital Marketing. I learned that it goes beyond creating or managing content, ads or campaigns through digital and social channels. The best part of the program is when it integrated the knowledge about modern digital marketing with the trends in automation and technology. This will definitely ignite the curiosity to identify what and how our current practices can be enhanced, optimized and become innovative. – Ahmed Al Madi, Operations Development Manager
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