In 2020 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. After all, in the mobile age, people have become accustomed to instant gratification. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.

Chris is responsible for the strategy and execution of digital marketing tactics to help clients reach their goals. Over the years, Chris has consulted on digital marketing strategy for some of the biggest brands in the world. He has been a featured speaker at marketing conferences and events such as The University of New Hampshire’s Digital Marketing Symposium (http://www.pauldms.com/), The UNH Digital Marketing Conference (https://training.unh.edu/unhdmc), New Hampshire UXPA (http://www.nhuxpa.org/). Additionally, Chris has been featured as a guest speaker in multiple marketing classes at the University of New Hampshire. Chris has also contributed as a guest writer on some of the top marketing websites around, including HubSpot (https://blog.hubspot.com/) and Convince & Convert (https://www.convinceandconvert.com/). He also holds multiple certifications from HubSpot and Google. He graduated from the University of New Hampshire with a B.S. in Business Administration (https://paulcollege.unh.edu/).

The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical. It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology. The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there.


Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way.
Buzzsumo (Also offered as a Chrome extension) - Buzzsumo is great for seeing social shares of individual pages. Now, we've found that higher social shares do not necessarily equate to higher traffic or engagement as many people will like and share posts without reading them straight away or at all, but it's a great free tool that gives you a rough idea of how your post is performing on social media. However, if you're looking for more advanced social insights it also has a paid subscription which allows, social monitoring and alerts, Industry and key influencer research, content analysis, and backlink analysis (as previously discussed). 
Are you planning to set up your very own digital marketing business? If so, do not miss out on using our “Digital Marketing Business Plan” template that is easy to edit and customize. Be able to provide detailed information when it comes to the operation plan of your business along with the products and services offered, etc. This sample plan template also comes with suggestive headings and content. Download it instantly so that you can easily reach out to your target market!
Through messaging apps like WhatsApp, Viber and Facebook Messenger, or through private messages on social media like Twitter or Instagram, brands are building stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends.

We can expect that Instagram ad spend continues to increase in line with increased usage and better advertising options on the platform. This shift in ad spend is indicated by a Merkle report of their clients' investments that showed that while Facebook ad spend grew 40 percent year over year in Q2 2018, ad spend on Instagram jumped 177 percent during the same time period.
I find that everything you need for AdWords can be given to you by using the Adwords Campaign Management dashboard, keyword planner tool, and other search engine keyword tools. Essentially, you're looking for keywords to target on search, but instead, you're paying for it. What tools you use depends on your paid search strategy - you may want to target paid keywords that you don't / can't organically rank for (which would be a wise decision). However, if you want help chosing the best keywords and reporting on campaigns, other tools that you can use include:
Check out our professionally-written Digital Marketing Plan Template that lets you shares the details of all the planning for your digital marketing campaigns. Using this plan template in Word, you can present details such as your company overview, marketing strategies, products & services, and so on. Download this impressive plan template now so that you can view and edit it on various devices.
Platform-Based Social Media Analytics are the free analytics tools built into social media platforms themselves – on Facebook, Twitter, YouTube and more. Though other tools can aggregate your data, looking at platform-based analytics allows you to look at each account as a unique entity, devising different strategies for each social media platform.
So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.
Pricing is fundamental, and you need to carefully consider price points to ensure you can deliver the service but still make a profit. Brand and online reputation will play into this, of course, but most of us are not Apple — so you might be able to pull off being 10 percent more expensive than a competitor if your product is right, but push too hard on the pricing and you will typically lose work.
Segmented email lists are one of the most popular ways to personalize your online marketing efforts. In fact, personalized email blasts perform 3X better than generic emails sent to your entire list! Most email marketing tools, like MailChimp and Constant Contact, and marketing automation tools, like HubSpot and Pardot, make list segmentation simple and easy.

We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly.
The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.
Segmented email lists are one of the most popular ways to personalize your online marketing efforts. In fact, personalized email blasts perform 3X better than generic emails sent to your entire list! Most email marketing tools, like MailChimp and Constant Contact, and marketing automation tools, like HubSpot and Pardot, make list segmentation simple and easy.
Onalytica - Onalytica specializes in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. It helps configure bespoke influencer programmes to better automate and streamline influencing activity as well as identify on-going engagement opportunities. 
Making use of digital media is a great and largely helpful means to market your product or your company. Although it might seem like an easy task to market things digitally with so many people working in digital media, it actually needs careful market planning so that it can become a success and hit the right target. Use our impressively designed digital marketing plan templates that will ensure that you are working with nothing but the best!
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand of other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page).

Through the year, we’ve been adding to our tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. To review your digital readiness, either for integrated digital marketing or individual channels, download our benchmarks or take our interactive capability graders.

Having a Facebook page is almost necessary for digital marketing efforts in the current online marketplace. Having multiple social media accounts on the right networks is even better. Moreover, posting relevant content regularly and building an engaged audience of followers can help grow your business immensely. Finally, paid social media campaigns have become immensely effective, even rivaling the similar efforts made on search engines.


Mention Me - This software powers the referral programmes of leading retailers worldwide. The referral software works with just two javascript tags and works with many ecommerce platforms and tag containers, so your tailored refer-a-friend scheme can be up and running quickly. As well as 16 social sharing options, their software also enables their unique "share by name" functionality. AB testing comes as standard.
For marketers who are more focused on content marketing, tools like CoSchedule and Hubspot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience. And since Buffer also offers the ability to see what fans are talking about on social media, that content is almost guaranteed to be impactful and to generate attention for a specific event or news story.
We can expect that Instagram ad spend continues to increase in line with increased usage and better advertising options on the platform. This shift in ad spend is indicated by a Merkle report of their clients' investments that showed that while Facebook ad spend grew 40 percent year over year in Q2 2018, ad spend on Instagram jumped 177 percent during the same time period.

Digital marketing efforts can be tailored over time based on performance measurements. You need to figure out what worked and what didn’t, and you need to leverage this data for your next event. Digital marketing doesn’t end when your event is over; it’s a cycle that requires 365-day engagement. If you want to find out where your customers are coming from, analytics will help you decipher what works best across all channels you use. By regularly evaluating the results, you can figure out where your audience is and how to best leverage your communication efforts.


This shows the importance of the features integrated into the organic SERPS of which related questions are currently at an all-time high with images and featured snippets remaining important. The prominence of these features shows the importance of understanding and answering the questions your audience ask as a more conversational search develops via smartphone and voice-activated smart speakers. The chart also shows the near complete switchover to secure https amongst leading sites the Mozcast monitors in its review of SERPS for 10,000 commonly used keywords.
(function(){"use strict";function s(e){return"function"==typeof e||"object"==typeof e&&null!==e}function u(e){return"function"==typeof e}function l(e){X=e}function a(e){G=e}function c(){return function(){r.nextTick(d)}}function f(){var e=0,n=new ne(d),t=document.createTextNode("");return n.observe(t,{characterData:!0}),function(){t.data=e=++e%2}}function p(){var e=new MessageChannel;return e.port1.onmessage=d,function(){e.port2.postMessage(0)}}function h(){return function(){setTimeout(d,1)}}function d(){for(var e=0;et.length)&&(n=t.length),n-=e.length;var r=t.indexOf(e,n);return-1!==r&&r===n}),String.prototype.startsWith||(String.prototype.startsWith=function(e,n){return n=n||0,this.substr(n,e.length)===e}),String.prototype.trim||(String.prototype.trim=function(){return this.replace(/^[\s\uFEFF\xA0]+|[\s\uFEFF\xA0]+$/g,"")}),String.prototype.includes||(String.prototype.includes=function(e,n){"use strict";return"number"!=typeof n&&(n=0),!(n+e.length>this.length)&&-1!==this.indexOf(e,n)})},"./shared/require-global.js":function(e,n,t){e.exports=t("./shared/require-shim.js")},"./shared/require-shim.js":function(e,n,t){var r=t("./shared/errors.js"),o=(this.window,!1),i=null,s=null,u=new Promise(function(e,n){i=e,s=n}),l=function(e){if(!l.hasModule(e)){var n=new Error('Cannot find module "'+e+'"');throw n.code="MODULE_NOT_FOUND",n}return t("./"+e+".js")};l.loadChunk=function(e){return u.then(function(){return"main"==e?t.e("main").then(function(e){t("./main.js")}.bind(null,t))["catch"](t.oe):"dev"==e?Promise.all([t.e("main"),t.e("dev")]).then(function(e){t("./shared/dev.js")}.bind(null,t))["catch"](t.oe):"internal"==e?Promise.all([t.e("main"),t.e("internal"),t.e("qtext2"),t.e("dev")]).then(function(e){t("./internal.js")}.bind(null,t))["catch"](t.oe):"ads_manager"==e?Promise.all([t.e("main"),t.e("ads_manager")]).then(function(e){t("./ads_manager/main.js")}.bind(null,t))["catch"](t.oe):"publisher_dashboard"==e?t.e("publisher_dashboard").then(function(e){undefined,undefined,undefined,undefined,undefined,undefined,undefined,undefined}.bind(null,t))["catch"](t.oe):"content_widgets"==e?Promise.all([t.e("main"),t.e("content_widgets")]).then(function(e){t("./content_widgets.iframe.js")}.bind(null,t))["catch"](t.oe):void 0})},l.whenReady=function(e,n){Promise.all(window.ansWebWebpackChunks.map(function(e){return l.loadChunk(e)})).then(function(){n()})},l.installPageProperties=function(e,n){window.Q.settings=e,window.Q.gating=n,o=!0,i()},l.assertPagePropertiesInstalled=function(){o||(s(),r.logJsError("installPageProperties","The install page properties promise was rejected in require-shim."))},l.prefetchAll=function(){t("./settings.js");Promise.all([t.e("main"),t.e("qtext2")]).then(function(){}.bind(null,t))["catch"](t.oe)},l.hasModule=function(e){return!!window.NODE_JS||t.m.hasOwnProperty("./"+e+".js")},l.execAll=function(){var e=Object.keys(t.m);try{for(var n=0;n
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.
!function(n){function e(e){for(var t,r,i=e[0],a=e[1],u=0,c=[];u1&&arguments[1]!==undefined?arguments[1]:"",t=window,r=Date.now();if(n=e+n,t.ansFrontendGlobals&&t.ansFrontendGlobals.settings&&t.ansFrontendGlobals.settings.gates&&t.ansFrontendGlobals.settings.gates.react_console_log_perf_info){var i=t.performance&&t.performance.now?t.performance.now():r;console.log("".concat(n,": ").concat(i))}o[n]=r}},aTmP:function(n,e){n.exports=relay-hooks},iuEU:function(n,e){n.exports=react-relay},oqNQ:function(n,e,t){"use strict";t.r(e);var o=t("S0B4");Object(o.a)("entryLoaded");var r=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"A+VG")).then(function(e){n(e)})};window.runApp=function(){Object(o.a)("runAppCalled"),r(function(n){n.runApp()})},window.inlineReact=function(n,e,t,r){Object(o.a)("InlineReactCalled","loadable"),a(n,e,t,r)},window.shimProxy=window.shimProxy||{webnodeSubscribeEventsQueue:[]};var i=!1,a=function(n,e,t,a){var u=function(){i||(i=!0,r(function(r){Object(o.a)("StartAppInlineReactCalled","loadable"),r.inlineReact(n,e,t,a)}))};window.shimProxy.webnode?window.shimProxy.webnode.subscribe("REACT_LOADABLE_LOADED",u):window.shimProxy.webnodeSubscribeEventsQueue.push(["REACT_LOADABLE_LOADED",u])};window.renderPrefetchedPage=function(n,e,t,o,i){r(function(r){r.renderPrefetchedPage(n,e,t,o,i)})},window.renderPrefetchedPageRelay=function(n,e,t){r(function(o){o.renderPrefetchedPageRelay(n,e,t)})},window.reportPageSpeedData=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"pys6")).then(function(e){e.reportPageData(n)})},window.setTimingData=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"pys6")).then(function(e){e.setTimingData(n)})},window.setGlobalMetadata=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"Gnru")).then(function(e){e.setGlobalMetadata(n)})},window.updateGlobalMetadata=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"Gnru")).then(function(e){e.updateGlobalMetadata(n)})},window.setServerPerfCheckpointData=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"pys6")).then(function(e){e.setServerPerfCheckpointData(n)})},window.setWebnodeLoadable=function(n){Promise.all([t.e("vendor"),t.e("common")]).then(t.bind(null,"0xW3")).then(function(e){e.setWebnodeLoadable(n)})}}});
Communigator - CommuniGator's core platform functionality caters to email marketing with automated welcome series, a HTML editor for designing your emails, templates, responsive design, dynamic groups, integration with the leading CRM platforms and so the list goes on. On the marketing automation side they track prospect activity across the web pages they visit on your website and the email content they engage with.
Crawling: Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. In this connection, it should be important to remember what all a search engine can crawl: it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. Those that are not viewable are not spidered and not indexed or not processed. On the other hand, they will be missing for search engines.
×