In our business, we find that higher-funnel activities like content marketing work best for us in contrast to ads. As an example, we have a piece of content that details 30 small business SEO tips. This generates some good exposure and leads for us. Whereas, if we run search ads, we will get leads, but we are often in competition with other agencies. It also tends to come down to price, and while we are not expensive, there is always someone cheaper.
Links to your site are extremely valuable – When another website links to yours, search engines consider that an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality sites was all it took to boost your ranking. Today, the value of a link to your site depends on the quality of the site that linked to you. Just a few links to your business from high-traffic sites will do wonders for your ranking!
Thanks to startups like Blutag and Jetson, businesses that sell online can now turn their product catalogues into fully fledged voice-enabled marketplaces and let their customers use their existing voice enabled devices to place orders with simple voice commands. This leads to a quick and simple customer experience by getting them to their intended results, fast.
VR and AR: One of the main aspects of marketing and branding is creating engagement with your targeted users. We’ve got tons of engagement methodologies until now, but it’s about to go to a whole new level with virtual reality and augmented reality. The gaming industry has already started benefiting from these technologies. It’s expected that all other industries begin implementing these revolutionary technologies in their respective sectors. With these technologies, you can create excitement and engagement with your targeted traffic, which can eventually bring you more traffic and followers.
Quite simply, earned media refers to the exposure you've earned through word-of-mouth. Whether that's content you've distributed on other websites (e.g., guest posts), PR work you've been doing, or the customer experience you've delivered, earned media is the recognition you receive as a result. You can earn media by getting press mentions, positive reviews, and by other people sharing your content on social media, for instance.
It is essentially designing marketing materials (including your website, ads, email campaigns and content) to evoke specific neurological reactions that trigger emotions or responses that are linked to purchasing. You can use this information to optimize your content accordingly and adjust your strategies, improving the effectiveness of your marketing.
That’s right, over 25% of adults in the US own a smart speaker like an Amazon Echo or Google Home. In addition, 31% of smartphone users worldwide use voice-activated search, like Siri, at least once a week. It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search one of the biggest online marketing trends of 2020.
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. The advent of Global economy nearly makes every business have an online presence. Just imagine a fraction of those 14 billion searches happen for your business. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks.