The positive impact of implementing these technologies is shown by this case study showing how retailer George at ASDA boosted site speed and advanced customer engagement with PWAs and AMPs leading to 31% increase in mobile conversion since upgrading to PWA, a 1.71X faster site speed and a 32% improvement in click-through rate from organic mobile traffic for top 500 AMP queries plus a 15% increase in page views per visit. Asda has 65% of its visitors on smartphone.
That’s right, over 25% of adults in the US own a smart speaker like an Amazon Echo or Google Home. In addition, 31% of smartphone users worldwide use voice-activated search, like Siri, at least once a week. It is estimated that in 2020, 50% of all searches will be voice searches. That makes voice search one of the biggest online marketing trends of 2020.

Your target market: SEO is not meant to garner as many web traffic as you can to sell your items. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Fine tuning on these parts will make you confident and successful going forward. Google Analytics will help you in your investigations on these factors.
The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp and Iterable which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.
Google have been prioritizing rich ‘visual search’ snippets across all their platforms and devices, which allow visitors to get all the information they are looking a lot faster and help them decide on the right website to click through, right from the top results. Based on a study conducted by Path Interactive, among people aged between 13 and 18, 40% of them are going to get what they need through rich snippets.
Buzzsumo (Also offered as a Chrome extension) - Buzzsumo is great for seeing social shares of individual pages. Now, we've found that higher social shares do not necessarily equate to higher traffic or engagement as many people will like and share posts without reading them straight away or at all, but it's a great free tool that gives you a rough idea of how your post is performing on social media. However, if you're looking for more advanced social insights it also has a paid subscription which allows, social monitoring and alerts, Industry and key influencer research, content analysis, and backlink analysis (as previously discussed). 
Quality and relevant linking and Social media: You must pay good attention at building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through social presence of your business.
Digital marketing is made up of a lot of moving parts – SEO, social media, marketing automation, PPC, and more. New technologies, techniques, and ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes, including ours. Part of our job is to stay up-to-date on the upcoming trends so our clients’ digital marketing campaigns remain effective.
Forbes reports that the company is expected to work with political campaigns in the future. But whether that happens or not, we can be sure that neuromarketing will have a major impact on the future of marketing. The richest consumer data resides in the brain and any tool that helps companies understand the brains of their prospective customers is sure to be worth its weight in gold.
Buzzsumo (Also offered as a Chrome extension) - Buzzsumo is great for seeing social shares of individual pages. Now, we've found that higher social shares do not necessarily equate to higher traffic or engagement as many people will like and share posts without reading them straight away or at all, but it's a great free tool that gives you a rough idea of how your post is performing on social media. However, if you're looking for more advanced social insights it also has a paid subscription which allows, social monitoring and alerts, Industry and key influencer research, content analysis, and backlink analysis (as previously discussed). 
It's important to note that even if a campaign runs over the course of a couple of years, it doesn't make it a strategy -- it's a tactic that sits alongside other campaigns to support a larger marketing strategy. For example, ETF Securities (cited above) hosted a campaign to increase its followers on LinkedIn, using the digital strategy of sponsored content (a form of paid media). This one strategic campaign might be one small part of a larger digital marketing strategy that serves to generate more leads for one of its products or business lines.
Smartling - Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy. 
Search engines are expanding – When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that 'Googling' has become a verb. However, a significant portion of searches takes place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.

Smartling - Smartling’s Translation Management Platform is an end-to-end solution for digital content translation designed to simplify and streamline translation by eliminating 90% of the manual processes and costs associated with localization. Smartling’s advanced technology centralizes global content in the cloud and integrates seamlessly with any tech stack to provide visibility through a centralized workplace and deploy flexible workflows that enable team efficiency and ensure translation accuracy. 


If you are looking for a digital marketing company that is offering complete search engine optimization (SEO) services in Chennai, then you have come to the right place. DigitalSEO, is nothing like any other SEO companies in Chennai – it does not offer just its services, but an incredible experience that helps businesses grow and stay visible on the internet.
Putting digital marketing actions into motion without a previously-devised plan or strategy could lead to failure for not considering all the aspects that could impact their development. When developing a digital marketing plan, you have to include components such as determining your target audience (buyer persona), business objectives, and an adequate value proposition.
Thanks to startups like Blutag and Jetson, businesses that sell online can now turn their product catalogues into fully fledged voice-enabled marketplaces and let their customers use their existing voice enabled devices to place orders with simple voice commands. This leads to a quick and simple customer experience by getting them to their intended results, fast.
#1 Content marketing - this has featured consistently in the top 3 for several years. I think it's number 1 since content marketing can be applied by all types of business regardless of their sector or size and if the right strategy is followed can make an impact that supports communications across all touchpoint of the customer lifecycle. It fuels all digital channels from search, email and social media marketing. This makes having a defined content marketing strategy essential to competing in many sectors.

Search engines are expanding – When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that 'Googling' has become a verb. However, a significant portion of searches takes place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.


By populating its YouTube channel with user-made video content, GoPro has encouraged an entire fanbase of outdoorspeople to take amazing footage of their adventures and post it online -- often with credit back to GoPro. This ongoing digital marketing campaign has championed the use of video to spread the word about the GoPro product line -- and a lot of the content is created by the customers themselves.
Quality and relevant linking and Social media: You must pay good attention at building quality and relevant links through which you can get a good number of web traffic. And in line with SEO, you need to set up an exhaustive and up-to-date social media platform. You should remember a good number of traffic is generated through social presence of your business.
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