Google analytics results and reports can be a bit confusing such that people end up missing important information. SEMrush, one of the popular digital marketing tools, gives marketers a great opportunity to analyze Google organic and paid search results to allow you to evaluate your site and perform competitor analysis. Check the other SEO tools we like to use.
Simple navigation reigns and quality content is king – A user-friendly website, with interesting and easy-to-find information, is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. Positive behaviors from site visitors are your best bet for a better ranking, so keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the site unhappy and hurting its ranking.

Has Instagram taken the world by storm or what? What was a small niche little app until sometime back has today practically left Snapchat behind and is considered next only to facebook in terms of popularity. These courses are tailor made for social media marketers. While facebook ruled the scene for a long while, Instagram is where the focus is shifting now.
(vii) E–Consultancy – The e-consultancy blog aims to cover the entire spectrum of digital marketing, ranging from content creation, search engine optimization, and graphic design to video marketing, customer relationship management, and social media marketing. It offers practical advice while catering to specific niches so that digital marketers can effectively use innovative tactics and meet their marketing objectives.
Social Media Quickstarter by Constant Contact is a digital marketing course that primarily emphasizes on opportunities to integrate email marketing with social media marketing. It provides a step by step guide using which beginners can study a variety of digital marketing tactics. Whether you are preparing to launch initiatives for Google+, Pinterest, YouTube, Twitter, Facebook, LinkedIn or you are interested in dealing with online listings, reviews and blogging sites – this course offers you the best of both worlds!
With more than 100,000 people from 100+ countries participating in Google’s Online Marketing Challenge, this course has steadily gained a massive following. It covers modules like – an introduction to Digital Marketing, search advertising, search engine marketing, video, analytics, social, mobile, and display advertising. This online course is considered to be one of the most comprehensive courses which ensure that beginners are not left in the lurch.
Google Trends - A good tool for understanding seasonal content. It also displays results in a more visual way but presents much simpler results than Keyword Planner. It shows interest in keywords and search queries, but doesn't give you the exact number of searches or your organic position. It is definitely worth having with Keyword Planner, but I wouldn't recommend only using Trends. 
Google Trends - A good tool for understanding seasonal content. It also displays results in a more visual way but presents much simpler results than Keyword Planner. It shows interest in keywords and search queries, but doesn't give you the exact number of searches or your organic position. It is definitely worth having with Keyword Planner, but I wouldn't recommend only using Trends. 
More and more, the use of SEO is becoming important for the overall success of digital marketing. And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. The search engine algorithms get updated time after time for the sake of bringing traffic. The tactics used in 2004 are all outdated now as the new call is something else.

Indexing: Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. For humans this will not be possible, but for search engine, this is every day’s work. Sometimes, the search engines cannot understand the page content. And for that, you need to correctly optimize the page.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[35]

Many tools now offer more than one service - you'll find that they each have their own USP but it'll get quite expensive if you have subscriptions to every tool available. We recommend having a good selection of free and premium tools to give you a full 360-degree insight into your target audiences search behaviour and making sure your site is fully search engine optimized.


Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
That third step is where the research comes in. For each of the areas you’re trying to improve at, you want to find experiments you can run with that skill in order to get better at it. To find those experiments, look for case studies. Don’t read guides or listicles if you can help it; case studies will be more informative. You want to see specifically what worked for someone else, then turn that into your own experiment you can test.
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